two decades. two categories. one consistent outcome: growth that compounds.
our founder, matt myers, has spent 20+ years architecting growth engines for some of the most disruptive brands in fintech and insurtech — scaling loan volumes 27x, building a 300+ partner affiliate ecosystem, and leading an enterprise ai transformation for one of the largest life insurance companies in america.
strategic growth advisory for slt-level marketing leaders at insurtechs and legacy life insurance carriers. work included geo strategy (generative engine optimization), queryable ai data layers for cmos, and synthetic user prototyping to eliminate research bias.
built the dtc growth engine that made haven life the category leader in digital life insurance — lifting aided brand awareness from 4% to 42%. built a 300+ partner affiliate ecosystem accounting for 30% of total company sales at a materially lower cac. led product redesign that delivered a 52% yoy increase in application-to-issue rates.
zero-to-one infrastructure: scaled loan volume 27x to $360m in booked loans in 24 months. slashed cpa by 71% in the first 6 months through real-time optimization and attribution frameworks.